the birth of Aurora Botanica
Aurora Botanica is a floral and design studio based in Brooklyn, New York, founded by Rawan Rihani. With a background in painting and fashion design, Rawan approaches flowers like painting and fashion, and continues to combine style, luxury and new concepts into her work. In addition to designing weddings and installations, she also designs custom floral headpieces, floral styling for editorials, which has been featured in publications such as Vogue Magazine and Harper’s Bazaar. Her clients, who include Viktor + Rolf, Vogue Magazine, Byredo, Nike, and Armani, have expressed that they have gotten more than just flowers, but a true artistic expression.
Rawan went to RISD, and graduated in 2005 before moving to NY to launch her career. She has designed for companies such as (in house dyer) No.6, Urban Outfitters (fashion design), Sycamore Flowershop (floral design), as well as head designer for accessories, in house dyer and head floral designer at Stone Fox Bride before launching Aurora Botanica in February 2015.
Rawan launched her own clothing line: Aurora Vestita, in March 2017, and offers small batch Ready-To-Wear made in NYC and custom one of a kind dresses some of which are dyed with flowers and plants and made with all natural fibers.
Rawan continues to collaborate and captivate, by curating moments through flowers and fashion throughout the world creating emotion, movement and inspiration in the process.
Rawan does deliveries and custom work, creative direction and offers workshops. But for all weddings and large scale installs, we rely on our team for grand scale installations and events. Every member of our team is an artist / florist, and has many years of experience as an artist and working with flowers.
Behind the name & Philosophy
Aurora, is the goddess of the Dawn in Roman mythology and Latin poetry. Her story is said that Aurora renews herself every morning and flies across the sky, announcing the arrival of the sun tossing flowers from the sky to also wake up the world. We like to think of her story as we approach each project as a new dawn embracing poetry and mythology and imagination sharing the appreciation of flowers for everyone.
Botanica, because each flower in each arrangement has a purpose and intention. Like a healing potion you would get from a shaman at a Botanica shop, each flower speaks and calls on a feeling and connection to you. By finding beauty in the world around you, you’re only going to foster more love and connection to beauty in yourself. We want you to feel this connection and it is part of the purpose behind Aurora Botanica!